Digital Marketing Fundamentals

Digital marketing refers to all marketing efforts that use an electronic device or the internet. It's most used within marketing channels such as search engines like Google or Bing, along with social media, email, and other websites to connect with current or prospective customers. Digital marketing doesn't include only inbound marketing methods or only outbound marketing methods. Instead, it encompasses all marketing strategies if they're digital. The main difference is that outbound tactics aim to put marketing messages in front of as many people as possible in the online space — regardless of whether it's relevant or welcomed. Examples of this are banner ads at the top of websites that try to push a product or promotion onto people who aren't necessarily interested or ready to receive it. By contrast, inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them What really sets inbound marketing apart is that marketers who employ digital inbound tactics use online content to attract their target customers to their websites by providing information that's helpful to them. For example, one of the most powerful inbound digital marketing assets a business can leverage is a blog, this allows your website to capitalize on the key terms your ideal customers are searching for. So when it comes to differentiating Inbound and Digital Marketing, ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, engage, and delight customers online.